Content marketing budget allocation worldwide 2021, by target

Published by
Valentina Dencheva,
Jan 6, 2023
During a late 2021 survey carried out among professionals involved in content marketing, it was found that 58 percent invested parts of their content budget in hiring content creators and/or agencies; 51 percent said that they spent money on content management tools and another 36 percent on analytics tools.

Content marketing budget allocation worldwide as of November 2021, by target

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Sources

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Release date

February 2022

Region

Worldwide

Survey time period

November 2021

Number of respondents

832 respondents

Special properties

70% of responding marketers were U.S.-based

Method of interview

Online survey

Supplementary notes

The source provides the following information about the survey respondents: "There were 832 unique respondents across various roles, industries, company types and geographic location. B2B technology companies (26.5%) were by far the most well-represented, with seven in 10 survey respondents indicating they work in the US."

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Statistics on " Content marketing worldwide "

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Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

Further related statistics

4

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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